Ratings for FNC’s On the Record with Greta Van Susteren increased 30% year-to-year, the most of all cable news programs. In addition to the 30% total viewers increase, Greta averaged a 20% increase in the 25-54 demo. While Greta’s numbers are growing, the other cable news nets are losing viewers at 10pm, as this comparison shows: (Q1 2004 / Q1 2005 / % change)
Total viewers:
FNC: 1,144,000 / 1,491,000 / +30%
CNN: 760,000 / 720,000 / -5%
HLN: 196,000 / 181,000 / -8%
MSNBC: 374,000 / 318,000 / -15%
CNBC: 190,000 / 91,000 / -52%
25-54 demo numbers after the jump…
25-54 demo:
FNC: 477,000 / 399,000 / +20%
CNN: 253,000 / 235,000 / -7%
HLN: 85,000 / 87,000 / +2%
MSNBC: 159,000 / 110,000 / -31%
CNBC: 91,000 / 49,000 / -46%
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