As the economy continues to be the dominant story, daytime viewers are keeping a closer eye on CNBC. The network had its best first quarter since 2001 in Total Viewers (332,000) and the best first quarter since 2007 in A25-54 viewers (96,000). This is for Business Day programming — 5am-7pmET.
During Business Day, CNBC is up 8% year-over-year in Total Viewers and up 16% year-over-year in A25-54 viewers.
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