Pope Week Ratings: CNN Cites Increases

In a press release describing its ratings during weeklong coverage of the life and legacy of Pope John Paul II, CNN cites several increases:

Compared to the same time period last year: 50% increase in total day, total viewers…52% increase in total day, 25-54 demo…49% increase in primetime, total viewers…70% increase in primetime, 25-54 demo.

Compared to March 2005: 40% increase in total day, total viewers…42% increase in total day, 25-54 demo…33% increase in primetime, total viewers…32% increase in primetime, 25-54 demo