Well this will be a nice shot in the arm for TV networks and local stations. Candidates, parties and political groups could spend as much as $3.2 billion on TV advertising in the 2012 election, according to Ken Goldstein, president of Campaign Media Analysis Group.
Goldstein tells the Los Angeles Times, despite the growing popularity of Internet advertising, TV will continue to dominate the political ad market because “it’s still the only way to reach passive voters.”
To put those numbers in perspective, about $2.1 billion was spent on television advertising in 2008, up 30% from the previous presidential cycle in 2004. The 2010 midterm saw $2.4 billion in TV ad spending, up 30% from 2006.
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