Pew Research Study Shows Cable News Posting Revenue Growth

By A.J. Katz 

Earlier this week, Pew Research published a report titled: 5 facts about the state of the news media in 2017, and there are some notable findings in it.

We’ll look at three of the five facts:

Pew reports that audience for nearly every major sector of the U.S. news media is falling, radio being the exception.


The evening audience for both local and network TV news declined 7%, while for cable it fell 12%, according to comScore TV Essentials® and StationView Essentials® data.

According to the report, cable news networks have been posting revenue growth, whereas the network news revenue was stable in 2017. Local TV news revenue was down.

Revenue for cable news continued to rise, up by 10% in 2017, according to SNL Kagan estimates. Advertiser expenditures for network TV news were steady, according to estimates from Kantar Media…Local TV news revenue was lower both than 2016 and slightly lower than for other recent off-election years (2013 and 2015), according to an analysis of MEDIA Access Pro & BIA Advisory Services data.

A third finding from the report concerns Hispanic media, and what appeared to be some losses posted in 2017.

TV news audiences for both Telemundo and Univison, the two largest Hispanic television news networks in the U.S., fell across the board, in all major time slots for both their national and local news broadcasts. Newspaper circulation declined by at least 18% for the three daily Hispanic papers with 2017 data, though circulation at weekly Hispanic newspapers was about even. Univision’s revenue, however, was nearly the same as in 2016.