Over 17 Million Watched Pot Segment on ’60 Minutes’

By Brian Flood Comment

potWe recently spoke with CNBC’s Harry Smith about the boom in marijuana-related programming. CNBC, MSNBC and CNN all have pot-based shows, and now “60 Minutes” joined the party.

More than 17 million people watched as “60 Minutes” featured a lengthy pot-based segment during Sunday’s episode. Now, a new web-extra segment explores the new tourism industry in Colorado, taking viewers to a party featuring a menu of marijuana-infused food and drink along with a tour bus offering “a smoke and ride tour of Denver.” They even stop by “Bud & Breakfast” — a new Denver inn that’s making the most of the rise of marijuana tourism.

“In all of our lives, in all of our experiences, marijuana, except in some instances for medical marijuana, marijuana has been illegal. You go to Colorado now and it is everything you thought about it is turned upside-down. It’s legal. It’s mind-blowing,” said “60 Minutes” correspondent Bill Whitaker. 

It should be noted that Sunday’s NFL Divisional Playoff game between the Indianapolis Colts and Denver Broncos aired directly before “60 Minutes” in many markets, helping the rating.