Ratings for MSNBC and CNBC have tripled in the last 10 days thanks to the Winter Olympic games, Media Life Magazine says.
As noted on Monday, Saturday’s curling coverage on MSNBC delivered 1.26 million viewers. “Comparatively, MSNBC averaged 349,000 total viewers during primetime last month,” Media Life says.
“CNBC has also seen tremendous Olympic gains. The network, which averaged an anemic 155,000 total viewers during primetime last month, averaged 1.04 million total viewers last week for its curling coverage, up 700 percent over last February’s average in the 5 to 8 p.m. timeslot and three and a half times more than its January average.”
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