Olympics Deliver MSNBC’s Best Saturday Since The Iraq War

By Brian 

NBC P.R.: Through Saturday, Feb. 18, “the cable networks of NBC Universal have reached 48.2 million total viewers, up 31 percent from the underlying level of 36.9 million in the same time periods in Feb. 2005.

MSNBC’s Saturday coverage of the U.S. women’s curling match vs. Italy delivered 1.258 million average viewers (0.81 HH rating) its highest rating and best viewer delivery in the 5-8 p.m. time slot since Election Day, Tuesday, Nov. 2, 2004 (1.272 million viewers), and the best Saturday for that time period since coverage of the start of the Iraq war, April 5, 2003 (1.801 million viewers). ”

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