Fox News and CNN were mostly down in October primetime, compared to the same month a year ago. But MSNBC was mostly up, with Hardball enjoying a 27 percent gain in the demo and Scarborough Country recording a 13 percent increase. Countdown with Keith Olbermann beat CNN’s Paula Zahn in the demo again, and came within 2,000 viewers of beating her in total viewers. Olbermann was up 61 percent in the demo versus last year. Here are the hourly numbers:
| | 25-54 demo | | Total viewers |
| Smith | 368,000 | 392,000 | -6% | | 1,301,000 | 1,577,000 | -18% |
| Blitzer | 252,000 | 241,000 | +5% | | 755,000 | 811,000 | -7% |
| Matthews | 174,000 | 137,000 | +27% | | 457,000 | 434,000 | +5% |
| | 25-54 demo | | Total viewers |
| O’Reilly | 470,000 | 518,000 | -9% | | 2,081,000 | 2,678,000 | -22% |
| Zahn | 217,000 | 233,000 | -7% | | 639,000 | 824,000 | -22% |
| Olbermann | 233,000 | 145,000 | +61% | | 637,000 | 381,000 | +67% |
| | 25-54 demo | | Total viewers |
| H&C | 434,000 | 443,000 | -2% | | 1,456,000 | 1,775,000 | -18% |
| King | 283,000 | 281,000 | +1% | | 1,007,000 | 1,134,000 | -11% |
| Scarbo. | 152,000 | 135,000 | +13% | | 418,000 | 382,000 | +9% |
| | 25-54 demo | | Total viewers |
| Greta | 368,000 | 420,000 | -12% | | 1,141,000 | 1,600,000 | -29% |
| Cooper | 283,000 | 281,000 | +1% | | 1,007,000 | 1,134,000 | -11% |
| Doc Block | 140,000 | 130,000 | +8% | | 321,000 | 344,000 | -7% |
| | 25-54 demo | | Total viewers |
| O’Reilly | 385,000 | 321,000 | +20% | | 1,070,000 | 1,148,000 | -7% |
| Cooper | 208,000 | 211,000 | -1% | | 468,000 | 571,000 | -18% |
| Doc Block | 168,000 | 103,000 | +63% | | 327,000 | 230,000 | +42% |
