Pres. Obama’s immigration remarks drew 6.85 million viewers on two Spanish-language U.S. TV networks last night, according to Nielsen overnight time-period data.
With 5.055 million viewers, Univision saw a +49% increase in viewership from Wednesday’s 8pm half hour, while NBCU-owned Telemundo’s 1.8 million viewers was a jump of +38% from the night earlier.
With a 2.1 rating and a 9 share in the A18-34 demo, Unvision was second only to CBS’s “The Big Bang Theory” in the half hour. It was fourth in total viewers, behind CBS, ABC and NBC.
The broadcast networks chose not to carry network-wide special reports at 8pmET, but that didn’t stop many local stations in big markets from producing their own specials. That alone will dent the national ratings, especially for NBC and ABC. (Final numbers will be released Tuesday.) FOX, too, will see an effect as many stations in big markets carried a Shepard Smith-anchored report.
Another interesting note for Unvision, following the president’s remarks, anchor Jorge Ramos wrapped up the news at 8:18pm. At that point the network moved on to the Latin Grammy Awards broadcast. The 8:30pm half hour actually lost viewers: from an average of 5.055 million to an average of 4.799 million. The younger demos (18-49 and 18-34) also each dropped one tenth of a ratings point from 8 to 8:30pm. Some of those Univision viewers may have switched to Telemundo which produced a one-hour special averaging 1.98 million viewers.
- 8-8:30pm | Program: Viewers (Millions) / A18-49 / A18-34
The Big Bang Theory (CBS)….14.647 / 4.0 / 2.6
Informe Especial (Univision)……5.055 / 2.2 / 2.1
Grey’s Anatomy (ABC)………….8.242 / 2.3 / 1.8
Bones (FOX)……………………..5.001 / 1.3 / 0.9
The Vampire Diaries (CW)……..1.721 / 0.8 / 0.8
The Biggest Loser (NBC)………5.324 / 1.3 / 0.7
Accion Ejecutiva (Telemundo)…1.800 / 0.7 / 0.5