November Ratings: Today Wins, GMA Tightens

By SteveK 

This year’s November sweep again went to NBC’s Today show, winning in total viewers and the A25-54 demo.

For ABC’s Good Morning America, it was the smallest November sweep gap between the two shows in total viewers since 1995, and for A25-54 demo since 2005. GMA was flat in total viewers and up slightly (3%) in the demo from last year. Today declined minimally (2% in total viewers, 1% in demo).

Total viewers:
NBC — 5,670,000 / ABC — 5,060,000 / CBS — 2,800,000

A25-54 demo:
NBC — 2,690,000 / ABC — 2,150,000 / CBS — 1,240,000

Households:
NBC — 4.5/15 / ABC — 3.9/13 / CBS — 2.2/8

Advertisement
Advertisement