It may have only been by 2,000 viewers but MSNBC topped CNN in the A25-54 demo in sales prime (7pmET-2amET) for the month. That inclues CNN’s huge night Nov. 15 airing the Democratic debate in Las Vegas.
Click continued to read the note sent to the MSNBC staff from NBC SVP Phil Griffin…
From: Griffin, Phil (NBC Universal)
To: @MSNBC Everyone
Sent: Tue Nov 27 18:52:49 2007
Subject: Big Win
Congratulations to everyone! MSNBC beat CNN in sales prime for the month of November. What great news. This is exactly where we want to be with the election less than a year away. We got the momentum now… 2008 is our year!
M-S 7pm-2am Sales Prime: MSNBC was up +3% among A25-54 and +6% with P2+ from Nov 06, while CNN was down and FXNC posted lower P2+ growth (+1%). MSNBC also posted the strongest adult and total viewer growth of any cable news network from the prior month. MSNBC averaged 198,000 A25-54 (24 share) for the month and 467,000 P2+. MSNBC ranked #2 in sales prime for the month among A25-54, topping CNN.