‘Nightline’ Wins All Target Demos on Third Night in New Timeslot

By Merrill Knox 

On day three of the new “Nightline” time, the show placed first across all the target demos. It was the first win among A18-49 viewers, which is the key late night demographic, in the 12:35amET timeslot.

ABC’s wins in the A25-54 and A18-49 demographics were the largest margins over NBC and CBS yet for the show at 12:35amET. Year-over-year gains were strong, too: compared to ABC’s performance in the same timeslot last year, “Nightline” was up +28% in Total Viewers, +31% in the A25-54 demographic and +41% in the A18-49 demographic.

ABC’s ratings are based on a 30-minute broadcast, while CBS and NBC are based on approximately :50 minutes (prior to the final national commercial break of each program).

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  • Averages for 12:35am January 11, 2013:
Show Network Total Viewers A25-54 A18-49
Nightline ABC 1.950M 992K 751K
Late Late Show with Craig Ferguson CBS 1.534M 669K 510K
Late Night with Jimmy Fallon NBC 1.472M 651K 572K

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