Nightline Delivers Viewers To Kimmel

By Brian 

Nightline’s “attempt to skew younger, with hipper stories and more youthful anchors, has been a big help to lead-out ‘Jimmy Kimmel Live,'” Media Life reports. The new Nightline is a “a much more compatible lead-in than he had during the Koppel years.” Kimmel’s May sweeps average is up 20 percent in the 18-49 demo.

“Under Ted Koppel, Nightline was pretty serious fare, and it really had a different kind of energy than Jimmy Kimmel,” says Bill Carroll, vice president and director of programming for Katz Television. “I think the new show, although still journalistically in the same tradition, has a little different feel, and as such, with multiple topics and younger anchors, it delivers more of the younger audience potentially to Jimmy Kimmel.”

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