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TV ratings giant Nielsen is moving forward with its long-rumored IPO. The company filed for a $1.75 billion IPO with the SEC today, which will be used “help reduce its $8.6 billion debt and for general corporate purposes,” according to Mike Farrell in Multichannel News.
Nielsen is still the biggest game in town when it comes to television ratings, though there are other efforts to try and break into that area. Tivo offers a measurement product, and CIMM, which was founded by the major media companies, is developing a metric to measure cross-platform viewership.
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