BusinessWeek’s Jon Fine pens a must-read piece about the potential future of the Fox Business Channel. Highlights:
> “I asked” Rupert Murdoch “where things stood with his long-awaited Fox business channel. ‘We’re hiring people,’ he said — note plural — with an eye toward an ’07 launch.”
> “In key corners of the cable industry, Fox’s entrance into the category at some point next year is expected, even if Murdoch has to pay the cable guys in a big way to get the channel on the air.”
> John Rash, senior vice-president at ad agency Campbell Mithun, says “Fox has sent signals to the ad community that a Fox business channel is coming, date to be determined.”
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