The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.
Just as the primary debates have drawn massive TV viewer interest, the first-in-the-nation vote was also a hit for the cable news networks.
According to Nielsen fast national data, all three networks had their most-watched Iowa Caucus coverage ever.
Fox News was the most-watched network, while CNN was No. 1 in the demo that matters most to news advertisers: those aged 25-54. Fox News and MSNBC both peaked between 10:30 – 10:45 p.m. ET, FNC with 5.1 million viewers and MSNBC with 2.5 million. CNN peaked between 10:45-11 p.m. ET with 4.3 million viewers. News organizations called the GOP race for Ted Cruz around 10:20 p.m. ET. The Democratic race, to Hillary Clinton, was only confirmed today, just after 1 p.m. ET.
Compared to the 2008 Iowa Caucus, the last time there was an open primary in both parties, Fox News was up +80 percent in viewers and +45 percent in the demo in prime time (8-11pm); CNN was up +69 percent in viewers and up +56 percent in the demo; and MSNBC was up +50 percent in viewers and up +1 percent in the demo. Compared to the 2000 Iowa Caucus, when Fox News averaged just 146,000 prime time demo viewers, the network is up +697 percent; CNN (270,000) is up +416 percent; and MSNBC (136,000) is up +335 percent.
Iowa Caucus coverage, Feb. 1, 2016:
|Network||Total Viewers (8-11pm)||A25-54 (8-11pm)||Total Viewers (7pm-2am)||A25-54 (7pm-2am)|