Nearly 100 million (99.9 million) viewers watched all-or-part of CBS Sports’ and Turner Sports’ coverage of the 2011 NCAA Men’s Basketball Championship between March 15-March 17, according to a Nielsen cume study.
The 99.9 million viewers was an 11 percent increase over 89.6 million for CBS Sports’ coverage in 2010 and higher than any of the all-or-art viewership in the past 10 years during the first two weeks of the NCAA Tournament.
The previous high in the past 10 years was 95.6 million viewers in 2005.
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The Nielsen cume study is based on Total Viewers (Persons 2+) who have watched at least six minutes of the NCAA Tournament game coverage in the first two weeks of the event.