NBCUniversal News Group and “Morning Joe” co-host Mika Brzezinski announced new details of their upcoming “Know Your Value” nationwide tour. Katie Richards of Adweek discussed the tour at length.
The tour—created to empower women and provide them with tools to live better lives—will touch down in five U.S. cities beginning April 10 in Philadelphia. Additionally, Brzezinski and her team will stop in Washington, D.C., on May 15; Chicago on Sept. 25; Boston on Oct. 23; and Orlando, Fla., on Nov. 20. Tickets for the general public go on sale this morning.
The live, day-long events will include panel discussions, each touching on a wide range of women-centric topics, “from negotiating for promotions to redefining body language,” a press release noted. A diverse roster of guest speakers will sit on the panels, including Brzezinski’s Morning Joe co-host Joe Scarborough, NBC Today Show co-host Hoda Kotb, U.S. Sen. Elizabeth Warren and former Deutsch chairman Donny Deutsch. As tour dates approach, additional guest speakers will be announced.