NBCU Looking to Expand Mika Brzezinski’s Brand

By Brian Flood 

NBCUniversal News Group and “Morning Joe” co-host Mika Brzezinski will be working on additional projects together, thanks to a new partnership agreement announced Tuesday.

NBCU is looking to capitalize on Brzezinski’s New York Times bestselling book “Knowing Your Value.” New content and a series of live events will be included in the new deal. Brzezinski is scheduled to travel to five cities, hosting events centered on training and mentoring opportunities for women.

“The whole idea behind knowing your value is to provide tangible, relatable advice that can empower women to achieve their own vision of success,” said Mika Brzezinski.

The “Know Your Value” tour is scheduled to stop at Philadelphia, Washington DC, Chicago, Boston and Orlando. Brzezinski will be joined by a variety of special guests at each stop along on the tour. Additional information about each event and ticket purchasing will be announced at a later date.

Mika’s story has already resonated with millions of women and we’re proud to support her as she goes out on the road for this next chapter,” said Phil Griffin, President of MSNBC. “We think it’s important to use our platforms to drive social change – and we believe this will be a great way for Mika to continue to reach new audiences in communities around the country.”