NBC’s $1 Million License Fee For Paris Interview: Necessary To Bolster ‘Today?’

NBC’s potential $1 million payment to Paris Hilton is “purportedly a license fee for the use of personal video and images of the 26-year-old,” the Los Angeles Times reports.

A $1 million license fee? “Given the ubiquity of the oft-photographed heiress, rival networks had contemplated paying no more than $100,000 for new images of her,” Matea Gold writes.

She notes that the hefty fee is “coming at a time when NBC Universal is undergoing companywide cost-cutting” and says some see the move “as a necessary one to bolster ‘Today…'”