NBC/NYT Team Up For 2008

By Chris Ariens 

NBC News and The New York Times are teaming up to cover the 2008 Presidential Election. As part of the collaboration, NBC News will “have first access to breaking news” reported by the Times, and vice versa. In a release, NBC says the deal is “drawing on both news organizations’ strengths in political journalism.”

“This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it,” said Mark Lukasiewicz, vice president of Digital Media for NBC News.

Click continued to read the release…


NBC NEWS/MSNBC.COM AND THE NEW YORK TIMES/NYTIMES.COM ANNOUNCE
COLLABORATION ON POLITICAL COVERAGE AND NATIONAL POLITICAL CONTENT FOR
THE 2008 CAMPAIGN

NEW YORK – July 30, 2007 – The New York Times and NBC News/msnbc.com
announced today that they will collaborate on coverage of the 2008
presidential election, drawing on both news organizations’ strengths in political journalism. Effective today, the two entities will work
together to showcase each other’s journalism on their web sites, in
video and in print, and to broaden and deepen their coverage of the
campaign for viewers and readers.

As part of this collaboration:

–Msnbc.com will publish premium national political content from
NYTimes.com on its award-winning website that reaches 28 million monthly unique users. (Source: Nielsen//NetRatings).

–The New York Times will have access to NBC News’ premium political
video content for streaming and publishing on NYTimes.com.

–NBC News will have first access to breaking news and enterprise
reporting from New York Times journalists on the campaign trail for all its on-air and online platforms.

–The New York Times will have first access to breaking news from NBC
News journalists on the campaign trail for its various platforms.

The organizations will explore ways to work together on day-to-day
political coverage and at major political events. They will also look
for opportunities for joint enterprise reporting on the candidates and
major issues and developments in the campaign. The collaboration will
be in addition to, and will not replace, the news organizations’
existing relationships with other content partners.

“The 2008 campaign is already the biggest political story of our
lifetimes, and getting bigger and more complex with every passing day,” said Mark Lukasiewicz, vice president of Digital Media for NBC News. “This collaboration gives our organizations the ability to cover all the bases, with a powerhouse combination of top-quality journalism and top-flight technology delivering the story to viewers and readers wherever, and whenever, they want it.”

“Collectively, The New York Times, NBC and msnbc.com can deliver the
most comprehensive and innovative multimedia reporting on the 2008
election in media,” said Vivian Schiller, senior vice president and
general manager of NYTimes.com. “Our combined reach across platforms
exceeds 45 million.”

“Adding the New York Times to the reach and expertise of msnbc.com and
NBC News gives us an unparalleled ability to cover politics in the most meaningful way on every platform,” said Jennifer Sizemore, Editor in Chief of msnbc.com. “Working together, we’re positioned to deliver the most complete political coverage available.”

About NBC News Politics.msnbc.com, powered by NBC News/MSNBC Cable and National Journal, has quickly become the web’s premiere destination for political news, analysis and video. The site features comprehensive insight on the political landscape with original reporting, news, commentary, live blog updates, on-the-scene observations and web-exclusive analysis from leading sources, including The New York Times.

About The New York Times The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Advertisement
Advertisement