NBC Plans Massive Promotional Push for Rio Olympics

By Chris Ariens 

NBC News is joining other NBC entities counting down to Rio 2016.

Tomorrow, which marks one year until the first Olympic events, NBC’s Natalie Morales will report live from Rio for the Today show while Miguel Almaguer will report live for Nightly News. On Rockefeller Plaza, several Olympians will appear on the Today show demonstrating their sports, including track & field, table tennis, golf, and weightlifting.

Then at 8 p.m. ET/PT, NBCUniversal will “road block” a 60-second promo for the games across all of its 18 broadcast and cable networks, including NBC, Telemundo, NBCSN, CNBC, MSNBC, USA, and others.

NBC paid $1.23 billion for the rights to the 2016 Rio games. The network also secured the 2018 Winter Olympics in Pyeongchang, South Korea for $963 million, and spent $1.45 billion for the 2020 Summer Olympics in Tokyo. Last year, the company bid a total of $7.75 billion for the next six Olympics until 2032. The IOC selected Beijing as host for the 2022 Winter games on Friday. Meanwhile, Los Angeles, San Francisco and Washington, D.C. could be in the running as the U.S. candidate city to host the 2024 Summer games after Boston ended its bid last week. The IOC will select the 2024 host city in 2017.