World News Tonight’s ratings win last week was “in some ways more symbolic than substantive, coming during an unusual week,” Matea Gold reports. But it may allude to a “general tightening of the evening news competition:”
“One factor has been an erosion of viewership at top-rated NBC, whose audience has fallen by an average of 590,000 viewers this season, a 6% drop.
ABC, meanwhile, has lost about 875,000 viewers this season, a drop of 9.5%. But ‘World News Tonight’ has shown signs of growth since Gibson’s appointment in late May. In the last four weeks, ABC has attracted the largest number of 25- to 54-year-old viewers, the key demographic used by advertisers.”
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