NBC News vice president of specials and digital media Mark Lukasiewicz touted the network’s The Royal Wedding by NBC News app, as well as Twitter account @RoyalWedding, in an internal email.
The app is available for the iPad, iPhone, and Android.
Lukasiewicz also mentioned a tie-in with entertainment-based social network GetGlue, as well as a special Facebook event. From his email:
In addition to the comprehensive coverage on NBC News, MSNBC, and our sister networks like E! Entertainment Television and Telemundo, we are expanding the Royal Wedding experience through our app, which we built to be the ideal companion to watching the event on TV. Combining all of our editorial research and news reports (both archive and new) with photos and social media, this app is the perfect tool for all things Royal Wedding. The app even lets you plan a viewing party with your friends and features daily updates. So far, the app has seen more than 110,000 downloads on iPad, iPhone, and Android, and we invite you to check it out!
We’re also receiving tremendous feedback and following on our Twitter account @RoyalWedding. The Telegraph ranked this account as the No. 1 feed to follow for all Royal Wedding news and information — even above Clarence House and the BBC!
Finally, make sure to tune in to our special wedding day coverage, starting at 4 a.m. ET on Today and at 3 a.m. on MSNBC — and while you’re at it, check in to GetGlue and let everyone know you’ll be watching NBC’s coverage: http://bit.ly/glHwUB. We’ve also created a special Facebook Event for the wedding. If you haven’t yet RSVP’d, sign on today to join us and take a look to see who is also attending: http://on.fb.me/eazZGP.