NBC Measures “On-Air & Online” Audience

By Brian 

It looks like NBC is now promoting its “combined on-air and online audience” for the Today Show.

“On-Air and Online for the Week of April 23 Today Draws 9 Million Viewers,” NBC’s press release says.

Along with 5.4 million TV viewers, Today had “more than 3.6 million online streams.” Top videos included a “Colorado toddler who was accidentally hit during a spring football game,” an interview with Sanjaya, and “analysis of Alex Baldwin’s voicemail message to his daughter…”