NBA Extends Agreements With Electronic Arts, Take-Two Interactive

By Marcus Vanderberg 

 

The NBA announced two new multiyear agreements with Take-Two Interactive Software and Electronic Arts Inc. to continue to develop, publish, and distribute video games.

Take-Two (NBA 2K franchise) and EA (NBA Jam/NBA Elite franchise) each have the licensing rights to use NBA teams and players in their video game series.

“We have had successful and longstanding relationships with both 2K Sports and EA SPORTS,” said Sal LaRocca, Executive Vice President of NBA Global Merchandising. “Extending our agreements with the top sports video game developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games.”

After a two-year hiatus, EA will reboot their 5-on-5 NBA simulation series this fall. NBA Elite was scheduled to come out last year but was shelved abruptly after poor reviews.

“We’re pleased to continue our longstanding partnership with the NBA,” said Jordan Edelstein, Vice President of Marketing, EA SPORTS. “With our all-new digital download of NBA JAM coming this fall and a new simulation title in development for release next year, we have a strong lineup of innovative NBA titles coming soon from EA SPORTS.”

 

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