NBA Digital Launches Check-in Application

By Marcus Vanderberg 

Looking to capitalize off the social media craze, NBA Digital announced the launch of NBA Turnstile, the first professional sports multiplatform check-in application.

Along with rewarding fans for checking in at NBA games with virtual badges, prizes and special discounts, the application will connect you to Foursquare, Gowalla, Twitter, Facebook, and Fanvibe.

Fans will be able to access NBA Turnstile through Web sites, mobile, and select connected devices

Several NBA teams including Boston, Golden State, Dallas, New Orleans, New York and Phoenix will create a custom experience for fans.

“NBA Turnstile merges our efforts in mobile and social media by harnessing the power of location based services in an innovative way,” said Bryan Perez, senior vice president/general manager, NBA Digital. “The combination of physical and virtual check-ins and the integration with major location-based networks creates a powerful platform for teams, fans and advertisers alike.”

In case you can’t make it out to a NBA game this season, fans will have the chance to unlock special badges for watching nationally televised NBA games on ABC, ESPN, TNT and NBA TV.

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