NASCAR On TNT Off To A Strong Start After Three Races

By Marcus Vanderberg 

Through TNT’s first three weeks of race coverage, the NASCAR 2011 Sprint Cup Series are averaging 5,097,000 viewers and a 3.1 U.S. HH rating. Those numbers are up 7 percent and 3 percent respectively compared to 2010.

TNT’s coverage of the Toyota/SaveMart 350 Sunday earned a 3.2 U.S. HH rating (+ 17 percent), 5,188,000 total viewers (+16 percent), and 3,743,000 households (+21 percent).

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