NAB/RTNDA: Reaching Out To Latinos

TVNewser NAB blogger Simon Marks writes:

“Want to improve your ratings? Reach out to the Latino audience. That was the message today from Jorge Ramos, anchor for Univision, at the RTNDA/NAB ‘Super Session’ titled ‘The Shape of Things to Come.’

‘We see the white population as a percentage of the total population declining,’ said Ramo. ‘So is the African-American population. But at the same time, the Latino population is growing… it’s right in front of you. You want more audience? The Hispanic community is growing so much. We are
paying attention to them and our ratings are going up.’

Ramos claims some non-Hispanic local news directors have told him that the Nielsen numbers they’re facing must be wrong. He tells them: ‘What’s wrong is that you are not paying attention to the segment of the population that is truly growing, and that’s Latinos.'”