The stunning news that Keith Olbermann and MSNBC were parting ways sent a message through the entire news division: ratings growth, and the ad dollars that come with it are great, but it’s not worth damaging the 70-year-old NBC News brand in the process. So how do the two, but really one, o co-exist in this politically polarized media landscape?
We asked Ed Schultz host of “The Ed Show” now airing at 10pmET weeknights. “Those boundaries are more than workable,” Schultz says of the standards MSNBC hosts abide by — standards that Olbermann didn’t and was suspended for during the 2010 election.
Schultz also takes a few shots at competitor Fox News, noting that political leanings aren’t the only things that set the two channels apart: “Fox doesn’t have to answer to a news division.”