MSNBC had its most-watched Saturday daytime block (9 a.m. – 5 p.m.) in 15 years, since March 29, 2003, nine days into the war in Iraq.
MSNBC’s special coverage of the March for Our Lives rallies came in first in both total viewers and the A25-54 demo. The NBC News network won the hours of 12-3 p.m., when the bulk of the marches were happening in the Eastern time zone, as well as full day coverage.
MSNBC topped both Fox News and CNN in total viewers for every hour, from 11 a.m. to 8 p.m.
This was MSNBC’s most-watched 3-hour Saturday block since Sept. 3, 2005.
12-3 p.m. ET, 3/24/18 | Total Viewers / A25-54
MSNBC: 1,812,000 / 389,000
CNN: 1,206,000 / 364,000
FNC: 849,000 / 178,000
9-5 p.m. ET, 3/24/18 | Total Viewers / A25-54
MSNBC: 1,516,000 / 330,000
CNN: 1,097,000 / 327,000
FNC: 1,055,000 / 192,000
