News Networks Swap Dress Suits for Swimsuits This Summer

By A.J. Katz 

NBCUniversal announced today that four of its cable networks, Bravo, USA, MSNBC and CNBC, will combine to present 325 1/2 hours of Rio 2016 Olympics programming in August. MSNBC and CNBC will combine to televise 120 of the 325 1/2 hours.

The coverage comes on top of broadcast coverage on NBC and additional hours on NBCSN.

CNBC’s 42 hours of coverage will air from 5- 8 p.m., after the financial markets have closed, but before the prime time daypart. The channel will air “elimination-round coverage of basketball and volleyball, as well as archery, beach volleyball, cycling, rugby, water polo, wrestling” and other sports, according to NBC. CNBC’s coverage of these competitions will run from August 6 – 19. It will be the ninth straight Olympics that live coverage will air on the Peacock’s business-focused channel.

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MSNBC, on the other hand, will air 78 1/2 hours of coverage, from 12- 5 p.m. on most days. “The Place for Politics” will instead televise “men’s basketball, beach volleyball, rugby, soccer, volleyball, and water polo, among other sports,” per NBC. MSNBC coverage of the competitions will run from August 6 – 20. It will also be the ninth consecutive Olympics that MSNBC has carried live Olympics competition.

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