Moving On Up. But At What Cost?

By Chris Ariens 

More on the great October channel change coming to NYC. The Time Warner Cable channel reassignments affect networks owned by NBCU, News Corp., Disney and Discovery. Multichannel News reports, “Sources familiar with the moves indicate that NBCU paid up to ‘several million dollars’ for the enhanced channel positioning and to ensure separation on the dial for Fox Business Network from CNBC.”

Click continued to read the NBCU press release…


NBC UNIVERSAL CABLE CHANNELS UPGRADING TO NEW LOCATION ON TIME WARNER CABLE IN NEW YORK

MSNBC Moves To Channel 14, USA Network To Channel 16,
SCI FI Channel To Channel 17, Bravo To Channel 18

CNBC Stays on Channel 15

Englewood Cliffs, NJ – September 5, 2007 – NBC Universal cable networks – MSNBC, USA Network, SCI FI Channel and Bravo – are relocating to new channel locations on Time Warner Cable in New York beginning Monday, October 15. On this date, MSNBC will move to Channel 14 from its current position at Channel 43; CNBC will remain on Channel 15; USA Network will move to Channel 16 from its current position at Channel 40; SCI FI Channel will move to Channel 17 from its current position at Channel 44; and Bravo will move to Channel 18 from its current position at Channel 38. The announcement was made today by Bradley Fleisher, Senior Vice President, NBC Universal TV Networks Distribution.

“These new positions are incredibly favorable for all our networks and will contribute to their continued success,” said Fleisher. “We’re thrilled with our partnership with Time Warner Cable in New York, which resulted in a fantastic upgrade.”

MSNBC continues to be the fastest growing cable news channel, with Keith Olbermann’s “Countdown” drawing more viewers than CNN for the year. USA was the No. 1 basic cable network in all key demo’s for 2006 and has continued to lead the way in 2007; winning the just completed summer schedule along with the 1st and 2nd quarters. USA has also received 12 Emmy nominations for the 2007 Emmy Awards. SCI FI, which just enjoyed its best second quarter ever, is consistently among the top five cable entertainment networks among adults 25 – 54 and offers 52-weeks a year of original programming, including the critically acclaimed award-winning dramatic series “Battlestar Galactica,” top-rated dramedy “Eureka,” and breakout reality hit “Ghost Hunters.” And, Bravo’s critically acclaimed arts and entertainment programming devoted to the food, fashion, design, beauty and pop culture genres, make the channel the No. 1 most upscale network among all basic cable networks – and the network continues to pace ahead of its record-breaking year in 2006, setting ratings records across all platforms and screens (TV, online and mobile) and in all key demographics in 2007.

About NBC Universal TV Networks Distribution:
NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world’s preeminent media companies, drives the company’s cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fifteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable).

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