Morning Show Ratings: Week of Oct. 3

By A.J. Katz Comment

morning-tv-tvnewser_2016Good Morning America continues to rank No. 1 in total viewers this season to-date, Today extended its lead in the A25-54 demo and CBS This Morning once again showed year-over-year improvement in key categories.

GMA finished No. 1 in total viewers for the week of Oct.3, hitting season highs with its best demo numbers in nearly 4 months. That said, the program continues to struggle relative to 2015, and fell 3.5 percent in total viewers and -4 percent in the news demo from the same week in 2015.

Today had a positive ratings week, delivering year-over-year improvement both in total viewers (+2 percent) and in A25-54 (+6 percent). NBC has defeated ABC and CBS in the news demo for 41 straight weeks, and the 1.79 million average in the demo represents the program’s best delivery since the Rio Olympics. It will be interesting to see how the program fares this week considering all of the controversy surrounding it. Today ratings for the present week will be released next Tuesday, per usual.

While still in 3rd place, CBS This Morning continues to show year-over-year improvement, particularly among viewers in the 25-54 demographic. CTM grew 13 percent in A25-54 and +22 percent in the ad-friendly W25-54 demo from the week of Oct. 5, 2015.

The averages for the week of Oct. 3:

  • Total Viewers: ABC: 4.661 M / NBC: 4.524 M / CBS: 3.555 M
  • A25-54 viewers: ABC: 1.549 M / NBC: 1.791 M / CBS: 1.110 M

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