The NBC morning show marked 195 out of 197 weeks as No. 1 among younger news consumers, most notably adults 25-54. It averaged 1.19 million viewers in the demo, the largest weekly A25-54 average in four months.
Two weeks into the new season, GMA is the No. 1 morning newscast in average total audience, leading Today by an average of +146,000 total viewers take the top spot at this early point of the season for the 8th year in a row.
While Today has been making gains versus GMA in average total viewers two weeks into the new season, the ABC morning show is cutting its season margins with its NBC competition by double digits in adults 25-54.
Yes, it’s still stuck in third, but CBS This Morning appears to be doing a better job at grabbing younger news consumers lately; seemingly an anomaly in this day and age. CTM was the only morning show to deliver year-over-year growth last week in adults 25-54.
Versus the same week last year. GMA was -8% in total viewers, and -10% in the key A25-54 demo. Today show was -6% in total viewers and -12% among adults 25-54. CBS This Morning was -4% in total viewers, but an impressive +3% among adults 25-54 vs. last year.
Week of Sept. 30, 2019:
|• Total Viewers:||3,754,000||3,618,000||2,878,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2018-2019 Current Week (w/o 9/30/19), and Year-Ago Week (w/o 10/1/18). Most Current: 2019 -2020 Season (9/23 – 10/6/19) and 2018 -2019 Season (9/24 – 10/7/18). Averages based on regular telecasts.