Last week, the Today show increased its season-to-date lead over Good Morning America to 26% in the 25-54 demo. Meanwhile, GMA has widened its lead over the soon-to-be Shelley Ross-helmed The Early show, to more than two million total viewers.
For the week of Sept. 3:
Total viewers: NBC: 5,190,000 / ABC: 4,610,000 / CBS: 2,440,000
Households: NBC: 4.0/15 / ABC: 3.5/13 / CBS: 1.9/7
25-54 demo: NBC: 2.0/15 / ABC: 1.6/12 / CBS: 0.8/7
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