Morning Show Ratings: Week of Sept. 28

By Chris Ariens 

morning show anchors_640Good Morning America remains No. 1 in the mornings with an 8 percent viewer lead on NBC’s Today show. But for the 5th week in a row, Today is No. 1 in the A25-54 demo. More troubling for GMA: the show is down -15 percent in the demo vs. the same week last year, while also down -9 percent in viewers.

CBS This Morning continues to show the most growth in the mornings: up +14 percent in viewers and up +2 percent in the demo. Today was up +1 percent in viewers and flat in the demo compared to the same week last year.

The averages for the week of Sept. 28:

  • Total Viewers: ABC: 4.922M / NBC: 4.542M / CBS: 3.621M
  • A25-54 viewers: ABC: 1.681M / NBC: 1.726M / CBS: 1.042M