Good Morning America says they have cut the total viewing gap with the Today show by 51%, compared to the same time last September. Meanwhile, Today has increased its lead over GMA In A25-54 from 22% to 25%. Also, The Early Show is the only network morning show to increase in the Women 25-54 demo.
For the week of Sept. 24:
Total viewers: NBC: 5,340,000 / ABC: 4,790,000 / CBS: 2,590,000
Households: NBC: 4.1/15 / ABC: 3.7/13 / CBS: 2.0/7
25-54 demo: NBC: 2.0/15 / ABC: 1.6/12 / CBS: 0.9/7