NBC’s “Today” show lead its nearest morning show competitor, “Good Morning America” by 1 million viewers last week. “Today” was also the only show of the three to grow week-to-week. Last week also marked 771 weeks at #1 for the show and was the conclusion of the 2009-2010 season.
“GMA” narrowed the total viewing gap with “Today” by 7% when compared to the same week last year.
The averages for the week of September 13:
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Total Viewers: NBC: 5.06M / ABC: 3.92M / CBS: 2.36M
A25-54 rating: NBC: 2.35M / ABC: 1.57M / CBS: 990K