ABC’s Good Morning America remains the most-watched morning show. This past week, the program out-performed NBC’s Today by +143,000 total viewers, increasing its lead year to year by +77 percent.
Season to-date, GMA is outperforming Today by +159,000 (4.068 million vs. 3.909 million) to take the top spot at this point of the season for the 7th year in a row.
Not all was great for GMA. The ABC morning show was -1 percent in total viewers, but -13 percent in A25-54 versus the same week in 2017.
NBC’s Today show might lag behind GMA in total viewers, but it remains on top among adults 25-54, the demographic advertisers traditionally buy on. In fact, the NBC morning show has ranked No. 1 in the demo for a whopping 146 consecutive weeks.
Today was -4 percent in the demo and 3 -percent in total viewers versus the comparable week in 2017.
CBS This Morning is a program that is looking for some positive headlines right now, and it got one last week with the addition of Bianna Golodryga to the table as a permanent co-host. But on the ratings side, not much has changed. For the week of Oct. 8, CTM was -12 percent in total viewers, but and -14 percent in the A25-54 demo.
The morning show numbers for the week of Oct. 8, 2018:
| Network | ABC | NBC | CBS |
|---|---|---|---|
| • Total Viewers: | 4,157,000 | 4,014,000 | 3,070,000 |
| • A25-54: | 1,204,000 | 1,421,000 | 792,000 |