The morning show weekly ratings race produced some slightly surprising results.
After everything was all said and done, Good Morning America remained No. 1 in total viewers, and Today remained No. 1 in the demos; but each program beat the other across the board on two different days.
Good Morning America defeated Today in total viewers on Tuesday, Oct. 16 and Wednesday, Oct. 17. No surprise there. But it also finished ahead of NBC in the key A25-54 demo on both of those days. That’s rarely the case.
Today defeated GMA in the key A25-54 demo on Monday, Oct. 15 and on Thursday, Oct. 18. No surprise there. But what it is surprising is that it also delivered a larger total audience than its ABC counterpart on those particular days. Not something you see very often.
Apparently all was normal on Wednesday and Friday.
GMA was -6 percent in total viewers and -10 percent in the A25-54 demo vs. the comparable week in 2017. Today was -7 percent in the key A25-54 demo and -5 percent in total viewers.
CBS This Morning continues to struggle without Charlie Rose, ratings-wise. The broadcast was -16 percent in total viewers, and -22 percent in the A25-54 demo vs. last year.
The numbers for the week of Oct. 15, 2018:
- Total Viewers: ABC: 4,026,000 / NBC: 3,932,000 / CBS: 2,954,000
- A25-54 viewers: ABC: 1,238,000 / NBC: 1,354,000 / CBS: 752,000