Morning Show Ratings: Week of Nov. 5

By A.J. Katz 

NBC is on a hot streak right now in the mornings.

The Today show ranked No. 1 across the board for the third consecutive week, marking its first three-peat win in total viewers since the Pyeongchang Olympics back in February.

Not only did Today win the week of Nov. 5 in total viewers, but it finished ahead of its ABC and CBS rivals among adults 25-54 for the 150th consecutive week. That’s the show’s best week in over 6 years.

Per Nielsen live-plus-same-day data, Today show was -2 percent in total viewers and -6 percent in the news demo vs. the same week in 2017.

ABC’s Good Morning America finished in second place across the board for the third straight week, yet remains the most-watched morning show for the present broadcast season to-date. It has achieved the No. 1 spot in total viewers at this point in a broadcast season for 7 straight years. But the ABC morning show posted year-over-year losses of -6 percent in total viewers, and -12 percent in adults 25-54.

CBS This Morning continues to struggle the most in the ratings department. The absence of Charlie Rose is likely a significant reason for this. This past week, the broadcast was -16 percent in total viewers, and -17 percent among adults 25-54 vs. last year.

In total, 11.68 million people watched broadcast’s morning news programs last week, -8 percent vs. the same week in 2017 (12.68 million).

Averages for the week of Nov. 5, 2018:

• Total Viewers: 4,221,000 4,253,000 3,205,000
• A25-54: 1,225,000 1,403,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/5/18, 10/29/18 and 11/6/17. Most Current: 2018 -2019 Season (9/24 – 11/11/18) and 2017-2018 Season (9/25 – 11/12/17). Averages based on regular telecasts.