NBC continues to roll in the mornings. For the 6th consecutive week, Today was the top morning show in total viewers, and for the 153rd consecutive week, it was the No. 1 morning show in the key A25-54 demographic. Season to date, Today has increased its key A25-54 demo lead by double-digits and is posting its closest total viewer margin versus GMA in 7 years.
The program was -13 percent in total viewers and -19 percent among adults 25-54 vs. the same week last year.
Why so extreme?
During the comparable week last year, Matt Lauer was fired from NBC News and the Today show following a complaint of sexual harassment. Needless to say, the NBC morning show was on everyone’s mind that week, which resulted in massive ratings that would have been pretty difficult to duplicate last week.
ABC’s Good Morning America ranked No. 2 across the board for the 6th straight week. Despite its recent drop to second, GMA remains No. 1 this broadcast season to-date among total viewers, taking the top spot at this point of the season for the 7th year in a row.
Compared to the same week last year, GMA was -3 percent in total viewers, and -10 percent in adults 25-54.
Lastly, CBS This Morning was -6 percent in total viewers, and -6 percent in adults 25-54 vs. last year.
The averages for the week of Nov. 26, 2018:
| Network | ABC | NBC | CBS |
|---|---|---|---|
| • Total Viewers: | 4,231,000 | 4,254,000 | 3,311,000 |
| • A25-54: | 1,269,000 | 1,397,000 | 875,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 11/26/18, and 11/27/17. Most Current: 2018 -2019 Season (9/24 – 12/2/18) and 2017-2018 Season (9/25 – 12/3/17). Averages based on regular telecasts.