NBC’s Today show wins its 10th week in a row in the A25-54 demo, and does it with its widest margin in more than 3 years, since the London Olympics. ABC’s Good Morning America maintains its lead among total viewers, but it’s also the only broadcast to experience double digits drops from the same week last year.
CBS This Morning continues its upward trend. It’s the only morning show to see year-over-year growth, up +6 percent in both total viewers and the A25-54 demo. GMA was down -10 percent in viewers and down -18 percent in the demo. Today was down -2 percent in both measurements.
The averages for the week of Nov. 2:
- Total Viewers: ABC: 5.091M / NBC: 4.886M / CBS: 3.607M
- A25-54 viewers: ABC: 1.657M / NBC: 1.829M / CBS: 1,011,000