You have probably heard this story before: Good Morning America is the most-watched morning show on TV, Today is the most-watched morning show in the A25-54 demo, and CBS This Morning is the only one of the three to actually see an improvement in viewership from the previous year.
The story remained the same for the week of May 9, 2016.
Despite holding court as TV’s most-watched morning news show, GMA experienced a 6 percent decline in total viewers and a 12 percent decline in the news demo from the comparable week in 2015.
Today has won the news demo 36 out of the past 37 weeks. That said, the program was down 4 percent in demo viewership and 3 percent in total viewers from the comparable week one year ago.
Despite its No. 3 ranking, CBS This Morning continues to improve slowly but surely in 2016. The program was up 3 percent in total viewers and up 6 percent in the key news demo from the comparable week in 2015.
The averages for the week of May 9, 2016:
- Total Viewers: ABC: 4.859 M / NBC: 4.717 M / CBS: 3.785 M
- A25-54 viewers: ABC: 1.584 M / NBC: 1.800 M / CBS: 1.093 M