ABC’s Good Morning America was the most-watched morning show last week, while NBC’s Today show was No. 1 among adults 25-54 demo. GMA continues to lead Today, season-to-date, by a very slim .6 percent viewer margin, though last week’s win was by +3.5 percent. Meanwhile, Today extends its demo winning streak to 124 straight weeks.
Compared to the same week in 2017, all three newscasts lost viewers, with CBS This Morning down the most, down -11 percent in viewers and down -16 percent in the A25-54 demo. GMA was down -5 percent in viewers and down -10 percent in the demo; Today was down -2 percent in viewers and down -8 percent in the demo.
The averages for the week of May 7:
- Total Viewers: ABC: 4,121,000 / NBC: 3,979,000 / CBS: 3,265,000
- A25-54 viewers: ABC: 1,219,000 / NBC:1,373,000 / CBS: 858,000