As has become the norm, Good Morning America was the most-watched of the three morning shows this past week. The program also increased its total viewer advantage over Today by +28 percent from last year, and remains No. 1 in total viewers at this point in the season for the 5th consecutive year. But the program was also down -9 percent in total viewers and -14 percent in the news demo versus the final week of May 2016.
Today was the No. 1 morning show of the week among viewers from the ad-friendly A25-54 demographic, a title the show has laid claim to now for 74 consecutive weeks and 90 of the last 91. The program was also -10 percent in total viewers and -13 percent in the news demo compared to last year.
CBS This Morning remains in third place, and failed to eclipse the 1 million A25-54 viewer mark. The morning show was down only -1 percent in total viewers, but was -9 percent among adults 25-54 from last year.
The averages for the week of May 22, 2017:
- Total Viewers: ABC: 4.348 M / NBC: 4.121 M / CBS: 3.593 M
- A25-54 viewers: ABC: 1.316 M / NBC: 1.534 M / CBS: 952,000