NBC’s “Today” show was up week-to-week in total viewers, boosting the program’s first-place lead back over one million viewers. ABC’s “Good Morning America” has, however, shrunk the gap by -25% year-to-year.
Both programs saw slight decreases week-to-week in the demo. Excluding the Olympics, NBC had its largest lead in A25-54 since October.
CBS’ “Early Show” was up again week-to-week in total viewers and the demo.
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The averages for the week of May 17:
Total Viewers: NBC: 5.23M / ABC: 4.22M / CBS: 2.63M
A25-54 rating: NBC: 2.52M / ABC: 1.68M / CBS: 1.09M