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There were no stunning developments in the morning news race this past week. ABC’s Good Morning America continued to win the total viewer battle, NBC’s Today stayed No. 1 in the news demo and CBS This Morning remained the morning news program that delivered the most significant year-to-year improvement in viewership.
GMA fell 6 percent among total viewers and fell 10 percent among A25-54 from the comparable week in 2015. That said, the 1.6 million viewers from the demo is a 4-week high, and it’s up 11 percent from the previous week.
Today was up slightly among total viewers (+.5 percent) and up among A25-54 (+1 percent) from the same week in 2015. The Peacock’s money maker has been TV’s top-rated morning show in the demo for 41 out of the past 42 weeks.
It was another positive week for CBS This Morning, up among total viewers (+4 percent) and A25-54 (+7 percent) compared with the same week one year ago. The program delivered a double digit year-over-year improvement among women 25-54 (+11 percent), considered by most to be daytime TV’s most important group.
The averages for the week of June 13, 2016:
- Total Viewers: ABC: 4.742 M / NBC: 4.410 M / CBS: 3.537 M
- A25-54 viewers: ABC: 1.584 M / NBC: 1.676 M / CBS: 1.036 M